Tourism · Dubai · UAE · UK · Europe · USA

Tourism Marketing Agency in Dubai

Travel demand is seasonal, international and highly visual. We plan campaigns by source market and produce the content that makes people book.

What's included

Scope built around your growth targets.

  • Source-market media planning
  • Destination and experience content
  • Booking funnel and OTA balance strategy
  • Multilingual campaigns and landing pages
  • Seasonal demand forecasting
  • Attraction, tour and DMC lead generation
  • Google Things to do and travel feed setup
How we work

A process you can hold us to.

  1. 01

    Plan

    Source markets, seasons and budgets.

  2. 02

    Produce

    Destination film and photography.

  3. 03

    Promote

    Paid, organic and partner channels.

  4. 04

    Convert

    Booking funnel and retargeting.

Proof

Case studies behind this work

Belle Étoile Hotels
Paris · Brussels · Geneva

Belle Étoile Hotels: brand & European launch campaign

+190% Direct Bookings2.4M European Impressions4 Markets in 90 Days

A renovated boutique group repositioning as modern luxury. Complete identity, multilingual campaign pages, and a Meta + Google launch aimed at European luxury travellers across France, Belgium, and Switzerland.

Kaia Resorts
UAE · Maldives

Kaia Resorts: cinematic brand film and always-on social

4M+ Views+180% Engagement3 Properties Filmed

One shoot across three properties produced a year of content: a hero brand film, 40 short-form cuts, and a paid distribution plan that put the resort in front of high-net-worth travellers in the UAE and UK.

See all case studies
Why businesses here choose us

Why brands in Dubai work with Metrolux Global

Planned by source market

Budgets, creative and languages split by where your visitors actually come from — GCC, UK, Europe, India and beyond.

Direct over commission

We shift volume from OTAs and resellers to your own booking engine so margin stays with you.

Content built to sell the experience

Destination film, stills and short-form produced in Dubai, cut for every placement.

Seasonality handled in advance

Twelve-month demand plans so spend is heavy before peak, efficient in the shoulder months.

One senior lead

A senior strategist owns your account end to end — no junior account handlers.

Reporting tied to bookings

We report booked revenue and cost per booking, not impressions.

Where our clients are

We work remotely and on-site with teams across the emirate, including Business Bay, Downtown Dubai, Deira, Dubai Marina, DMCC / JLT, Al Barsha — and with clients elsewhere in the UAE, the UK, Europe and the USA.

In depth

Plan by source market, not by platform

Dubai's visitors do not behave as one audience. GCC travellers book late and travel in groups; UK and European travellers book weeks ahead and compare on price and reviews; Indian and CIS travellers convert through very different creative and payment expectations.

We split budget, language and creative by source market and season, so a summer GCC staycation push and a winter European long-haul campaign are not fighting over the same generic ad set.

Winning direct bookings from OTAs and resellers

Tour operators, attractions and DMCs lose the same margin hotels do — commission on demand that already knew the brand. We defend brand search, build an experience page that answers cancellation, transfer and inclusion questions, and make checkout survive a hotel-lobby wifi connection.

Where relevant we set up Google Things to do and travel feeds so your own availability and pricing appear alongside resellers instead of only beneath them.

Content that carries a 12-month calendar

Destination marketing runs on film and photography with a shelf life. We produce in Dubai on a schedule tied to the booking window — shooting desert and dhow content before the winter season sells, indoor and waterpark content before summer.

Each shoot is cut for paid social, YouTube, your site and partner channels, and captioned in the languages of the markets you are actually buying media in.

Free audit · 15% off strategy calls

Tell us your goal. We'll show you the shortest route to it.

Send a short brief and a senior strategist will come back within 24 hours with a view on your tourism marketing opportunity — no junior account handlers, no retainer lock-in.

Enquire · Tourism Marketing Agency in Dubai

Monthly budget (optional)

No obligation · we reply within 4 working hours · your details stay private.

FAQs

Questions we get asked

What does a tourism marketing agency in Dubai actually do?
We plan and run the demand side of a travel business: paid media by source market, destination content, multilingual landing pages, and the booking funnel that turns interest into a confirmed reservation. We also fix the tracking so every booking is attributed to the channel that produced it.
Do you work with tour operators and attractions as well as hotels?
Yes. We work with tour operators, DMCs, attractions, experience providers and travel brands, alongside hotels and resorts. The approach is the same — source-market planning, content, and a direct booking funnel.
Can you reduce our dependence on OTAs?
That is usually the first objective. We build direct-booking campaigns and a funnel that competes with your OTA listings on the same searches, then measure the commission saved as volume shifts across.
Which source markets do you target for Dubai travel brands?
It depends on your product and price point, but typically a mix of GCC, UK, Europe, India and Russia/CIS, with creative and landing pages adapted per market rather than one global campaign.
How long before we see more bookings?
Paid campaigns can produce bookings within the first few weeks. Organic visibility and content compound over three to six months. We set both expectations in writing before you commit.
How do we start?
Send a short brief or message us on WhatsApp at +971 58 832 1201. You get a free growth audit within 72 hours covering your channel mix, booking funnel and the fastest wins.